image of an individual using productivity software
image of a concept brainstorming area for game development
[digital project] image of a mobile device with a social media ad (for a graphic design studio)
image of students during welcome week
image of a lively gaming area (for a gaming and entertainment)
image of tech solutions demonstration (for a hr tech)
image of video editing software on a computer screen (for a film production company)
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[background image] image of educational brochures (for a university)

Experience Architect & Coordinator

Multidisciplinary professional focused on designing and executing impactful, seamless experiences, from user interfaces to physical events.

View Digital (UX/Product) PortfolioView Physical (Coordination) Portfolio

My Featured UX Case Study and Coordination Portfolio

A multidisciplinary portfolio showcasing my approach to user-centered design, meticulous logistical coordination, and cross-domain problem-solving.

[interface] close-up of the ai legal tech company's software interface
Digital Experience Architecture

Crafting Seamless User Journeys

From problem discovery and user interviews to crafting high-fidelity prototypes. I focus on UX strategy, visual communication, and front-end feasibility to build intuitive products.

[interface] image of a dashboard interface (for a productivity tools business)
Event Coordination & Management

Engaging physical experiences

I lead the planning, vendor management, budget oversight, and on-site execution to deliver high-impact physical experiences.

Testimonials

Insights from Teammates I've Worked With

image of job interview (for a trucking company)
Vahab Shahrestanaki
CEO, Shimex

"Reza was the driving force behind the IBC "International Business Club booth", a collaboration between BRP and Shimex, from concept to execution. His strategic planning shaped a layout that prioritized user experience, creating a visually engaging space built with visitors in mind. Reza’s creative direction and ability to coordinate across teams ensured smooth execution, while his attention to detail made the final outcome memorable and impactful."

image of a logo design process
Yeganeh Vahidi
Graphic Designer, BRP Co.

"Working under Reza at BRP was an incredible experience. He’s not only a talented designer but a thoughtful and empowering leader. His mentorship helped shape my career, especially by encouraging creative thinking grounded in user needs. I gained confidence through his support and learned to approach challenges with clarity and purpose. ”

image of a collaborative game planning session
Yeganeh Javadi
Graphic Designer, BRP Co.

"Reza is one of those rare colleagues who elevates everyone around him. As a mentor, he’s generous, insightful, and inspiring, always willing to share his experience. Through our collaboration, I gained hands-on experience with tools like Adobe and Figma, deepening my creative and technical skills. Working with him was truly impactful.”

image of diverse team brainstorming (for an ai saas company)
Milad Soltanzadeh
Head of Information Technology Department, BRP Co.

"I had the pleasure of working with Reza, a key leader at BRP, and it’s no exaggeration to say he’s one of the most effective professionals in bringing strategic plans to reality that I’ve worked with. He translates complex event visions into seamless execution with calm confidence and an understanding of visitor flow and spatial experience. His ability to lead teams with kindness and shape thoughtful, logistical solutions made a lasting impact. Any project he leads ends up sharper, highly engaging, and flawlessly coordinated."

[background image] image of open workspace with advanced tech equipment (for an ai education tech company)

My Philosophy & Process

I am a Multidisciplinary Designer & Coordinator focused on building functional, beautiful experiences, from mobile apps to physical events. The core tenets are always empathy, clarity, and flawless execution.
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I apply a unified, user-centered approach across both domains:
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Digital Experience Architecture: My UX/Product Design expertise translates user behavior and robust IA into solutions that reduce friction and increase key metrics. My work on the Legal AI Dashboard, for example, focused on streamlining complex workflows into intuitive, efficient digital products.

‍Physical Experience Coordination: My Event Management experience refines logistical coordination, vendor/budget oversight, and spatial user journey design  to ensure visitor flow and interaction are maximized, turning concepts into tangible, successful realities, such as with the IPAP and iFarm Exhibitions.


Product Designer needed? See my UX case studies on Sport Coach App. Event Leader needed? View my execution portfolio.

Digital Experience Architecture

UX Strategy, Visuals, and Feasibility
I translate user insights into intuitive, high-fidelity digital products. This requires combining user-centered design (UX/UI) principles with a robust understanding of front-end feasibility and visual communication strategy.

Physical Experience Coordination

Logistics, Execution, and Spatial Design
I lead the end-to-end execution of high-impact events and trade shows. This involves meticulous logistical planning, vendor management, budget oversight, and designing effective spatial user journeys for attendees.
Contact ME

Get in touch

Whether you need strategic design for a new product, expert coordination for an upcoming event, or are looking for a multidisciplinary collaborator, I’m always excited to connect. Let’s discuss your next challenge.